Mikel McCavana
Roam-Site-Thumbnail.jpg

Roam

mikelmccavana_roam.jpg

Roam Landing Page

 

Designing a responsive landing page for a mobile plan for outdoor enthusiasts on the go.

 

UI / UX / Responsive Web Design

 

Context

Roam, a data plan provider that caters to backpackers, needed a responsive website with a new visual identity. I decided to forgo the types of gritty textures that you might expect for a service geared towards people who spend a lot of time outdoors. Instead, I crafted icons based on constellations and the visual patterns of sacred geometry to suggest the type of connection that Roam's SIM cards and data plans can provide.

(Student work.)